be beto
be tools
BETO founded in 1988, offers a wide variety of bicycle accessory product and especially notable in pumps. Our dedicated R&D team with over 30 years of design and manufacturing experience always strive to offer most unique and innovated tool to every cyclist.
BETO means “Be the Original”. We transform concept into reality. We stands by this mission and will always bring revolution to the market.

News
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2019.08.29
2019 EuroBike, BETO Booth No. Hall A3 | Stand 405
2019 EUROBIKE show will take place during Sep. 4-7, 2019 in Friedrichshafen , Germany. See what`s news in BETO booth!
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2019.07.27
BETO X Memil Pro Cycling Team - Just Try Your Best feat. MPC Roy Eefting
Congratulations to Roy!!! Roy Eefting, who has won the stage champion in the 11th&12th stage of Tour of Qinghai Lake 2019.
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2019.04.24
2019 China Cycle, BETO Booth No. Hall 5.1 | Stand D1123
The 29th China International Bicycle Fair will take place during May 6-9, 2019 at National Exhibition and Convention Center (Shanghai) (NECC), China. See what`s news in BETO booth!
Products
Sticking to our core principles, our products are unique, creative, and innovative. With over 300 worldwide patents and recognized by various international design awards institute, such as iF, Red Dot and Good Design, we are confident that we can satisfy different level of riders. No matter you are a professional, a fitness enthusiasts, or just an urban commuter, we have everything suited for a different purpose.
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PROFESSIONALOur“professional” segment includes a range of highly technical products, designed for the most demanding athletic who are looking for only high precision tools and quality.
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FITNESSThe perfect product for the fitness lover.
This range of products is designed for the rider who likes to stay fit in free time.
A smart and friendly products that are also easy to use. -
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URBANEverything you need if you move in urban spaces riding a bicycle.
A complete collection to ride safely on the street to be a “perfect commuter”. -
OTHERS
Not only pumps!
A complete selection of products and tools to customize your ride and be ready in every situation.